Essentials of marketing : (Record no. 16316)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02543nam a22002894i 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000131706 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102224145.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240104s2023 enk b 001 0 eng c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367773427 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 22476357 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 202401241050 |
| Level of effort used to assign nonsubject heading access points | aalzain |
| Level of effort used to assign subject headings | 202401081024 |
| Level of effort used to assign classification | aalzain |
| Level of effort used to assign subject headings | 202401041342 |
| Level of effort used to assign classification | alawaid |
| Level of effort used to assign subject headings | 202401041338 |
| Level of effort used to assign classification | alawaid |
| -- | 202401041331 |
| -- | alawaid |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Modifying agency | DUL |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .B76 2023 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brown, David |
| Titles and words associated with a name | (Writer on marketing). |
| 9 (RLIN) | 36786 |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing : |
| Remainder of title | theory and practice for a marketing career / |
| Statement of responsibility, etc. | David Brown and Alexander Thompson. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Abingdon, Oxon ; |
| -- | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 449 pages : |
| Other physical details | illustrations (some colour) ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. Essentials of Marketing is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success. The book demystifies theory by placing it in contexts which are recognisable to a diverse readership, using real-life case studies and examples designed to engage today's technologically savvy and internationally-oriented students. The book includes a comprehensive running case study in which readers are invited to adopt the roles of Marketing Assistant, Marketing Manager and Marketing Director within regional markets, applying the knowledge which they have learned in each chapter into modern, realistic contexts, which simulate a marketing career. Key features to aid learning and comprehension include case studies, chapter objectives and summaries, key learning points and key questions. With a uniquely accessible and applied approach, Essentials of Marketing is designed as a core text for undergraduate and postgraduate students studying Introduction to Marketing, Marketing Management and Principles of Marketing modules. Digital Learning Resources include a comprehensive Instructor's Manual to guide interaction with the applied case study, PowerPoint slides and a test bank"-- |
| Assigning source | Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 1271 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thompson, Alexander |
| Titles and other words associated with a name | (Writer on marketing). |
| 9 (RLIN) | 36787 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | 24.00 | HF5415 .B76 2023 | 40500 | 21/12/2024 | 1 | 48.00 | 21/12/2024 | Books |