Corpate Inentity Design : (Record no. 14132)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03062nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000006843 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102223926.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090404 | 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471289477 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040146 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201007190938 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200904141139 |
| Level of effort used to assign classification | venkatrajand |
| -- | 200904040937 |
| -- | noor |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD592 |
| Item number | .N36 1988 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Napoles, Veronica. |
| 9 (RLIN) | 32494 |
| 245 1# - TITLE STATEMENT | |
| Title | Corpate Inentity Design : |
| Statement of responsibility, etc. | Veronica, Napoles. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York. : |
| Name of publisher, distributor, etc. | John Wiley & Son, Inc. |
| Date of publication, distribution, etc. | c1988. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 144 p.: |
| Other physical details | ill; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to Corporate Identity. Establishing the Need for a Corporate Identity Program. Where to Begin. Types of Symbols and Approaches. Methodology--Phase I. Design Exploration--Phase II. Design Refinement--Phase III. Implementation--Phase IV. What is in a Name? Appendices. Notes. Bibliography. Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. It is an invaluable resource, since fashioning a powerful and accessible identity is a company's best bet for capturing the attention of consumers. Napoles explains the difference between corporate image - how a company is actually perceived by the public - and identity - how it wants to be perceived - and shows how to close the gap between the two. In doing so, she goes beyond previous books on the subject and anticipates the needs of consumers by incorporating elements of behavioral psychology into the design process. Corporate Identity Design is not merely a picture book or an anthology of symbols, but a comprehensive, detailed examination of all factors that lead to the choice and refinement of a corporate identity. Napoles's concise, step-by-step overview looks at all phases of the corporate identity design process, including: * recognizing the need for corporate identity adjustment* selecting a basic symbol category from which to choose* deciding on and refining a chosen symbol* implementing a careful, intelligent program for phasing in the new corporate identity and ensuring its acceptance by the public. The book includes dozens of helpful illustrations, a sample design proposal, questionnnaires, design briefs, and a color chart. In addition, Napoles provides guidelines for changing a company name, including information on basic name categories and the categories and the creative process for developing and evaluating names. These and other features make Corporate Identity Design the definitive work for establishing quick and accurate image/identity relationships in the mind of the public. Design students and professionals, public relation |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | corporate image. |
| General subdivision | industrial design coordination. |
| Chronological subdivision | trademarks. |
| 9 (RLIN) | 32495 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HD592 .N36 1988 | 8405 | 21/12/2024 | 1 | 21/12/2024 | Books |