Business to Business : (Record no. 14115)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02066nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000006680 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102223925.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090329 | 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1844800016 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040138 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201006121150 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200903310844 |
| Level of effort used to assign classification | venkatrajand |
| Level of effort used to assign subject headings | 200903300838 |
| Level of effort used to assign classification | venkatrajand |
| -- | 200903291318 |
| -- | lib01 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .B595 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Blythe, Jim |
| 9 (RLIN) | 10440 |
| 245 1# - TITLE STATEMENT | |
| Title | Business to Business : |
| Remainder of title | Marketing Management/ |
| Statement of responsibility, etc. | Jim Blythe, Alan Zimmerman |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | North Yorkshire: |
| Name of publisher, distributor, etc. | Thomson، |
| Date of publication, distribution, etc. | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 403 p: |
| Other physical details | ؛ill |
| Dimensions | 27 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART I: THE BUSINESS MARKET ENVIRONMENT. 1. Introduction to Business-to-Business Marketing. 2. How Business Organizations Buy. 3. Strategic Planning for Global Business Markets. PART II: EVALUATING MARKET OPPORTUNITIES. 4. Market Research and Information Systems. 5. Segmentation, Targeting and Positioning. 6. Market Entry Tactics. PART III: FORMULATING THE MARKETING MIX. 7. Product Strategy and Product Development. 8. Services for Business Markets. 9. Pricing in Business Markets. 10. Supply-Chain Management. 11. Managing Distribution Channels. 12. Business-to-Business Marketing Communications. 13. Customer Relationships and Key Account Management. 14. Sales Promotion, Exhibitions and Trade Fairs. 15. Corporate Reputation Management. PART IV: MANAGING THE MARKETING PROGRAM. 16. Market Planning, Implementation and Control. 17. Organizing for Maximum Effectiveness. 18. Ethical Considerations for Business Marketers. 19. The Future of Business Marketing. Appendix. Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| 9 (RLIN) | 25868 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Alan Zimmerman |
| 9 (RLIN) | 32459 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415 .B595 2005 | 7628 | 21/12/2024 | 1 | 21/12/2024 | Books | |||||
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415 .B595 2005 | 9670 | 21/12/2024 | 2 | 21/12/2024 | Books |