Packaging Makeovers : (Record no. 13608)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02145cam a22002654a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000001877 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102223853.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081111s2005 maua | 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004-022280 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1592531105 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040100 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201006021123 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200811111430 |
| Level of effort used to assign classification | venkatrajand |
| -- | 200811111317 |
| -- | alawaid |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.15 |
| Item number | .K54 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | King-Gordon, Stacey. |
| 9 (RLIN) | 31603 |
| 245 10 - TITLE STATEMENT | |
| Title | Packaging Makeovers : |
| Remainder of title | Graphic Redesign for Market Change / |
| Statement of responsibility, etc. | Stacey King-Gordon. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Gloucester, Mass. : |
| Name of publisher, distributor, etc. | Rockport Publishers, |
| Date of publication, distribution, etc. | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 160 p. : |
| Other physical details | ill. ( some col.) ; |
| Dimensions | 29 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part - with vast ramifications - of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision as well as for the designer who must execute the project. Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign such as outdated packaging, a change of focus or market or in the target customer etc, so that business people and designers can choose the right strategy for their products and audiences. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 22267 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Packaging |
| General subdivision | Design. |
| 9 (RLIN) | 20467 |
| 856 #0 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip051/2004022280.html">http://www.loc.gov/catdir/toc/ecip051/2004022280.html</a> |
| 856 #0 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0740/2004022280-b.html">http://www.loc.gov/catdir/enhancements/fy0740/2004022280-b.html</a> |
| 856 #0 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0740/2004022280-d.html">http://www.loc.gov/catdir/enhancements/fy0740/2004022280-d.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415.15 .K54 2005 | 7111 | 21/12/2024 | 1 | 21/12/2024 | Books |