Changing minds : (Record no. 13449)

MARC details
000 -LEADER
fixed length control field 02626cam a22002774a 4500
001 - CONTROL NUMBER
control field vtls000000402
003 - CONTROL NUMBER IDENTIFIER
control field VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250102223845.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080920s2004 mau |b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1578517095
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201402040045
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201007251149
Level of effort used to assign classification malmash
Level of effort used to assign subject headings 200809201245
Level of effort used to assign classification venkatrajand
-- 200809201241
-- venkatrajand
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number BF637.C4
Item number G37 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 153.8/5
Edition information 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gardner, Howard.
9 (RLIN) 31338
245 10 - TITLE STATEMENT
Title Changing minds :
Remainder of title the art and science of changing our own and other people's minds /
Statement of responsibility, etc. Howard Gardner.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Harvard Business School Press,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 244 p. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1 The Contents of the Mind 2 The Forms of the Mind 3 The Power of Early Theories Leading a Diverse Population 5 Leading an Institution: How to Deal with a Uniform Population 6 The Creative Geniuses Change Minds Indirectly-Through Science, Scholarly Breakthroughs, and Works of Art 7 Mind Changing in a Formal Setting 8 Mind Changing Up Close 9 Changing One's Own Mind 10 Epilogue: The Future of Mind Changing Notes Index About the Author
520 ## - SUMMARY, ETC.
Summary, etc. Insights into One of the Greatest Mysteries of Human Behavior Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds - yet this phenomenon is among the least understood of familiar human experiences. Now, eminent Harvard psychologist Howard Gardner, whose work has revolutionized our beliefs about intelligence, creativity, and leadership, offers an original framework for understanding exactly what happens during the course of changing a mind - and how to influence that process. Drawing on decades of cognitive research and compelling case studies - from famous business and political leaders to renowned intellectuals and artists to ordinary individuals - Gardner identifies seven powerful factors that impel or thwart significant shifts from one way of thinking to a dramatically new one. Whether we are attempting to change the mind of a nation or a corporation, our spouse's mind or our own, this book provides insights that can broaden our horizons and improve our lives.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Change (Psychology)
9 (RLIN) 31339
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Persuasion (Psychology)
9 (RLIN) 22544
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Influence (Psychology)
9 (RLIN) 22543
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip048/2003019437.html">http://www.loc.gov/catdir/toc/ecip048/2003019437.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Suppress in OPAC No
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Library Library First Floor 21/12/2024   BF637.C4 G37 2004 8745 21/12/2024 1 21/12/2024 Books
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