Strategic Market Management / (Record no. 10904)

MARC details
000 -LEADER
fixed length control field 03402nam a2200217 a 4500
001 - CONTROL NUMBER
control field vtls000006682
003 - CONTROL NUMBER IDENTIFIER
control field VRT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250102223555.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090329 | 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470056233
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201402040138
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201010091023
Level of effort used to assign classification malmash
Level of effort used to assign subject headings 200903301213
Level of effort used to assign classification venkatrajand
Level of effort used to assign subject headings 200903291422
Level of effort used to assign classification venkatrajand
-- 200903291322
-- lib01
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .A25 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A
9 (RLIN) 26104
245 1# - TITLE STATEMENT
Title Strategic Market Management /
Statement of responsibility, etc. David A. Aake
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken:
Name of publisher, distributor, etc. Wiley،
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 322 p:
Other physical details ill؛
Dimensions 23cm
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1 Strategic Market Management--An Introduction and Overview Part I. Strategic Analysis Chapter 2 External and Customer Analysis Chapter 3 Competitor Analysis Chapter 4 Market/Submarket Analysis Chapter 5 Environmental Analysis and Strategic Uncertainty Chapter 6 Internal Analysis Part II. Creating and Implementing Strategy Chapter 7 SCAs, Synergy and Strategic Philosophies Chapter 8 Alternate Value Propositions Chapter 9 Creating and Leveraging Brand Equity Chapter 10 Energizing the Business Chapter 11 Leveraging the Business Chapter 12 Creating New Businesses Chapter 13 The Global Business Chapter 14 Setting Priorities for Businesses and Brands--Exit/Milk/Consolidate Options Chapter 15. The Organization and Strategy Appendix: Planning Forms
520 ## - SUMMARY, ETC.
Summary, etc. 'Unquestionably the most comprehensive treatment available on the subject, I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike' - Robert L. Joss, Dean of the Graduate School of Business, Stanford University. Create successful strategies for today's dynamic business environment. It isn't your Dad's (or Mom's) marketplace any more. Business environments once seemed quite stable and simple. Today, every market can be described as dynamic, and you need to adapt your strategies in order to counter the threats and maximize your opportunities. The Eighth Edition of Strategic Market Management is designed to give you the strategic management tools you need to meet the challenges created by the dynamic nature of markets. Using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, the book outlines the five competencies that spark successful, ongoing strategizing: Strategic analysis - with an emphasis on external market analysis, this new edition illustrates a structured approach to understanding the customer, the competitor, and important trends that you can apply to your strategic decision making; Stimulating and managing innovation - understand different types of innovation and deal with the organizational challenges involved in bringing innovations to market; Managing multiple businesses - know how to allocate resources towards businesses of the future and away from businesses that lack growth potential; Creating advantage - take a long-term perspective to develop truly sustainable competitive advantages (SCAs); and, Developing growth strategies - gain the skills to energize, leverage, globalize the business, or create new businesses. Significantly revised, with a wealth of new and updated material, Strategic Market Management, 8th Edition remains the most authoritative guide to creating business strategies that will be relevant and compelling to customers, s
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
9 (RLIN) 47
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Suppress in OPAC No
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Library Library First Floor 21/12/2024   HF5415.13 .A25 2008 11219 21/12/2024 1 21/12/2024 Books
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