The Marketing Plan / (Record no. 10364)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02994pam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000001872 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102223526.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081111s2006 njua | 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780471755296 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 047175529X (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040059 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201010090934 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200812061533 |
| Level of effort used to assign classification | musallam |
| Level of effort used to assign subject headings | 200811120926 |
| Level of effort used to assign classification | venkatrajand |
| -- | 200811111247 |
| -- | alawaid |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .C6348 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cohen, William A., |
| Dates associated with a name | 1937- |
| 9 (RLIN) | 25141 |
| 245 14 - TITLE STATEMENT | |
| Title | The Marketing Plan / |
| Statement of responsibility, etc. | William A. Cohen. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [Hoboken, NJ?] : |
| Name of publisher, distributor, etc. | John Wiley, |
| Date of publication, distribution, etc. | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 350 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 2005. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. Planning the Development of a Marketing Plan. Chapter 2. Scanning Your Environment. Chapter 3. Establishing Goals and Objectives. Chapter 4. Developing Marketing Strategy. Chapter 5. Developing Marketing Tactics. Chapter 6. Forecasting for Your Marketing Plan. Chapter 7. Calculating Important Financial Ratios for Your Marketing Plan. Chapter 8. Presenting the Marketing Plan. Chapter 9. Implementation. Appendix A: Sample Marketing Plans. Appendix B: Sources of Secondary Research. Appendix C: Examples of Simple Marketing Research and a Marketing Research Checklist. Appendix D: How to Lead a Tam. Appendix E: The Concept and Application of Marketing Strategy.Appendix. Appendix F: Useful Worksheets for Market Planning. Appendix G: Useful Web Site that can Help You Develop a Marketing Plan. Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Create winning marketing plans like the pros! Whether you're starting a new business or launching a new product line within a company, you wont be able to succeed without a clear plan that defines your goals and how you will achieve them. Now, best selling author William Cohen equips you with the knowledge, tools, and techniques you'll need to develop marketing plans like the pros. The Marketing Plan, 5th Edition presents step by step procedures from scanning your environment and establishing goals and objectives, to developing marketing strategies and tactics, to presenting and implementing your plan, and everything in between. When you complete the book, you will not only know what to do, but also how and why. With this practical guide, you get: step by step instructions: This easy to follow, logical approach keeps you clearly focused on what you need to do to develop a successful marketing plan. Time saving forms: These worksheets, including 20 new to this edition, help you with different marketing planning tasks, such as profiling target markets and establishing an advertising and publicity budget. This new Fifth Edition features three new sample marketing plans. These plans show how readers have adapted the basic ideas in this book and translated them into successful marketing plans. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Planning. |
| 9 (RLIN) | 25142 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 2888 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415.13 .C6348 2005 | 11202 | 21/12/2024 | 1 | 21/12/2024 | Books |