The New Marketing Conversation : (Record no. 10350)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02127cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000001818 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102223525.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081110s2005 ohua | 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2005-274028 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324200579 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040055 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201006220753 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200811121219 |
| Level of effort used to assign classification | venkatrajand |
| Level of effort used to assign subject headings | 200811101104 |
| Level of effort used to assign classification | musallam |
| -- | 200811101103 |
| -- | musallam |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.5 |
| Item number | .S736 2005 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/12 |
| Edition information | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stein, Donna Baier. |
| 9 (RLIN) | 25110 |
| 245 14 - TITLE STATEMENT | |
| Title | The New Marketing Conversation : |
| Remainder of title | Creating and Strengthening Relationships Between Buyers and Sellers / |
| Statement of responsibility, etc. | Donna Baier Stein, Alexandra MacAaron. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, Ohio : |
| Name of publisher, distributor, etc. | Thomson, |
| Date of publication, distribution, etc. | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 271 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | . MARKETING CONVERSATIONS. 1. The New Marketing Conversation. 2. The Role of Research and Testing in Your Marketing Conversation. 3. Developing a Winning Communications Strategy. II. THE MEDIA OF THE CONVERSATION. 4. Direct Mail. 5. Telemarketing. 6. Radio. 7. Television. 8. Newsletters. 9. E-Mail. 10. The Web. 11. Wireless. II. MARKETING CONVERSATIONS IN ACTION. 12. Putting it Together: Integrating Media for Maximum Results. 13. Action Plan for Building Your New Marketing Conversation. Case Studies. Author Biographies. Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Written for practitioners from the executive level to the operational level, THE NEW MARKETING CONVERSATION: CREATING AND STRENGTHENIN RELATIONSHIPS BETWEEN BUYERS AND SELLERS helps readers improve their ability to develop and execute creative strategy that integrates online and offline media - from short -and long-form print to video and electronic. This cutting-edge book presents convergence in the broader marketing context but also emphasizes principles related to direct marketing. Creative strategy is a direct - and critical - extension of overall business and marketing strategy and branding. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations. |
| 9 (RLIN) | 13163 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business communication. |
| 9 (RLIN) | 702 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Relationship marketing. |
| 9 (RLIN) | 9500 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 1271 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5415.5 .S736 2005 | 7715 | 21/12/2024 | 1 | 21/12/2024 | Books |