The Green Marketing Manifesto / (Record no. 10340)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03737cam a22002534a 4500 |
| 001 - CONTROL NUMBER | |
| control field | vtls000001713 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | VRT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250102223524.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081109s2007 enka |b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2007-041714 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470723241 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470723246 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] | |
| Level of rules in bibliographic description | 201402040055 |
| Level of effort used to assign nonsubject heading access points | VLOAD |
| Level of effort used to assign subject headings | 201010090951 |
| Level of effort used to assign classification | malmash |
| Level of effort used to assign subject headings | 200811111448 |
| Level of effort used to assign classification | venkatrajand |
| Level of effort used to assign subject headings | 200811091048 |
| Level of effort used to assign classification | musallam |
| -- | 200811091047 |
| -- | musallam |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5413 |
| Item number | .G722 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Grant, John, |
| Dates associated with a name | 1964- |
| 9 (RLIN) | 25088 |
| 245 14 - TITLE STATEMENT | |
| Title | The Green Marketing Manifesto / |
| Statement of responsibility, etc. | John Grant. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chichester, England ; |
| -- | Hoboken, NJ : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 304 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. [293]-296) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foreword. Acknowledgements. Introduction. Section I BACKGROUND. Setting the Scene. A Tipping Point - And Then What? The Green Consumer Bandwagon of 1989. The Green Challenges. The Marketing Challenge. The Green Consumer? (Or All Consumers?). Sustainability - The Backroom Revolution. The Green Marketing Challenge. Green Marketing's Five I's. Endnote: Another Revolution. Section II THE GREEN MARKETING GRID. Overview. A. Green - Setting New Standards for Responsible Products, Services, Brands, Companies. B. Greener - Sharing Responsibility with Customers. C. Greenest - Shaping a New Culture of Responsibility Through Innovation. 1. Public - Company Story, Engagement Campaigns, Futures. 2. Social - Identity and Community. 3. Personal - Products and Habits. A1: Set an Example. A2: Credible Partners. A3: Market a Benefit. B1: Develop the Market. B2: Tribal Brands. B3: Change Usage. C1: New Business Concepts. C2: Trojan Horse Ideas. C3: Challenging Consuming. A: Setting New Standards (Green). A1: Set an Example. A2: Credible Partners . A3: Market a Benefit. B: Sharing Responsibility (Greener). B1: Develop the Market. B2: Social/Tribal Brands. B3: Change Usage. C: Supporting Innovation (Greenest). C1: New Business Concepts. C2: Trojan Horse Ideas. C3: Challenging Consuming . Section III CONCLUDING THOUGHTS. Ideas Good, Image Bad. A Fresh Start for Green Marketing. References. Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | We are currently eating, sleeping and breathing a new found religion of everything 'green'. At the very heart of responsibility is industry and commerce, with everyone now racing to create their 'environmental' business strategy. In line with this awareness, there is much discussion about the 'green marketing opportunity' as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a 'Green Matrix' as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Green marketing. |
| 9 (RLIN) | 25089 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Suppress in OPAC | No |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Library | Library | First Floor | 21/12/2024 | HF5413 .G722 2007 | 11209 | 21/12/2024 | 1 | 21/12/2024 | Books |