Principles and practice of marketing /
Jobber, David, 1947-
Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick - 9th ed. - London : McGraw-Hill, 2020 - xxx, 831 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
9781526847232
Marketing.
Marketing---- Europe---- Case studies.
HF5415 / .J5 2020
Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick - 9th ed. - London : McGraw-Hill, 2020 - xxx, 831 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and index.
9781526847232
Marketing.
Marketing---- Europe---- Case studies.
HF5415 / .J5 2020