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Consumer behavior/

Schiffman, Leon G.

Consumer behavior/ Leon G. Schiffman, Joseph Wisenblit - 11th ed. - Boston : Pearson , 2015. - 492 p.: ill.(col.) ; 28 cm.

Includes index.

ISBN: 9780273787136

Subjects--Topical Terms:
Consumer behavior.
Marketing research.

LC Class. No.: HF5415.32 / .S35 2015

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