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How to write a marketing plan /

Westwood, John, 1947-

How to write a marketing plan / John Westwood. - London: Kogan Page, 2013. - x, 172 p. : ill. ; 22 cm.

Includes bibliographical references (p. [126]-129).

ISBN: 9780749467128

Subjects--Topical Terms:
Marketing---- Management.

LC Class. No.: HF5415.13 / .W48 2006

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