International business strategy : rethinking the foundations of global corporate success /
Verbeke, Alain,
International business strategy : rethinking the foundations of global corporate success / Alain Verbeke. - Second edition. - xxiii, 590 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
"Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy recommendations derived from these models, while sometimes insightful, are all too often based on implicit and restrictive assumptions. They are frequently oversimplified and seldom based on a rigorous analytical framework that assesses the opportunity costs of following the recommended paths, that is the costs of foregoing alternative strategies"--
9781107683099 (paperback)
2012-033810
International business enterprises--Management.
International business enterprises--Management--Case studies.
Strategic planning.
Strategic planning--Case studies.
BUSINESS & ECONOMICS / International / General.
HD62.4 / .V466 2013
658.4/092
International business strategy : rethinking the foundations of global corporate success / Alain Verbeke. - Second edition. - xxiii, 590 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
"Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy recommendations derived from these models, while sometimes insightful, are all too often based on implicit and restrictive assumptions. They are frequently oversimplified and seldom based on a rigorous analytical framework that assesses the opportunity costs of following the recommended paths, that is the costs of foregoing alternative strategies"--
9781107683099 (paperback)
2012-033810
International business enterprises--Management.
International business enterprises--Management--Case studies.
Strategic planning.
Strategic planning--Case studies.
BUSINESS & ECONOMICS / International / General.
HD62.4 / .V466 2013
658.4/092