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Marketing research/ David J. Luck,and Ronald S.Rubin.

Luck, David J.

Marketing research/ David J. Luck,and Ronald S.Rubin. - 7th ed. - New Delhi: Prentice-Hall , 2007. - 541 p. illus. 24 cm.

ISBN: 9788120304840

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415 .L78 2007

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