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Strategic management : concepts /

David, Fred R.

Strategic management : concepts / Fred R. David. - 13th ed., Global ed. - Boston, Mass. ; London : Pearson Education, c2011. - 399 p. : ill. ; 28 cm.

Previous ed.: 2009.

Includes bibliographical references and index.

ISBN: 9780137034987 0137034989

Subjects--Topical Terms:
Strategic planning--Case studies.
Business planning--Case studies.

LC Class. No.: HD30 / .D38 2011

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