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Consumer behavior: buying, having, and being /

Solomon, Michael R.

Consumer behavior: buying, having, and being / 13th ed. Michael R. Solomon - London : Pearson , 2020 - 640 p. : ill ; 24 cm

Includes index.

ISBN: 9781292318103

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.32 / .S66 2020

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Consumer behavior: buying, having, and being /

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