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Mass media in a changing world /

Rodman, George R., 1948-

Mass media in a changing world / George Rodman. - Fourth edition. - New York : McGraw-Hill, [2012] - xxvii, 498 pages : some colored illustrations ; 28 cm

Includes bibliographical references (pages 449-457) and index.

ISBN: 9780073512013 (pbk. : acidfree paper) 007351201X (pbk. : acid-free paper)

LCCN: 2012-376425

Subjects--Topical Terms:
Mass media.

LC Class. No.: P90 / .R596 2012

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