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Marketing research : an international approach /

Schmidt, Marcus

Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen. - Harlow, England ; New York : Prentice Hall/Financial Times, 2006. - xiv, 613 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0273646354 (alk. paper) 9780273646358

Subjects--Topical Terms:
Marketing research ----Methodology.
Export marketing ----Research ----Methodology.

LC Class. No.: HF5415.2 / .S36 2006

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Marketing research : an international approach /

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