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Advertising Management: Concepts and Cases/

Mohan, Manendra

Advertising Management: Concepts and Cases/ Manendra Mohan - New Delhi: Tata McGraw-Hill، 2002 - 418p: ؛ 24cm

Includes index.

ISBN: 0074517805

Subjects--Topical Terms:
Advertising Management

LC Class. No.: HF5827.M63 / M646 2002

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