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Selecting The Right Products and Services /

Parmerlee, David.

Selecting The Right Products and Services / David Parmerlee. - Lincolnwood, Ill., USA : NTC Business Books, c1993. - x, 101 p. : ill. ; 28 cm. - American Marketing Association marketing toolbox .

"American Marketing Association"--Cover.

ISBN: 0844235776

LCCN: 92-014250

Subjects--Topical Terms:
Marketing--Management--Data processing.
Product management--Data processing.

LC Class. No.: HF5415.125 / .P35 1992

Dewey Class. No.: 658.8/00285

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