Missionaries and managers : American influences on European management education, 1945-60 /

Missionaries and managers : American influences on European management education, 1945-60 / edited by T.R. Gourvish and N. Tiratsoo. - Manchester [England] ; New York : New York : Manchester University Press ; Distributed exclusively in the USA by St. Martinʼs Press, 1998. - x, 165 p. ; 24 cm.

Includes bibliographical references and index.

Missionaries and managers - an introduction; the US technical assistance and productivity programme and the education of western European managers, 1948-58; the European productivity programme agency and the development of management education in western Europe in the 1950s; much ado about nothing? - the US productivity drive and management training in France (1945-1960); sceptics and ungrateful friends vs dreaming social engineers - the Italian business community, the Italian government, the United States and the Comitato Nazionale per la Produttiva; international strategies and national issues - the Comitato Nazionale per la Produttiva and its networks; The European Productivity Agency, the Norwegian Productivity Institute and management education; what you need is a Harvard the American influence on British management education circa 1945-1965.

Arises from a European Union Capital and Mobility Network on The Development of Business Schools in Europe, led by Professor Zamagni of Bologna University. The conference dealt with business school policy, cross-cultural policies, management education in historical perspective, and more.

0719051568

98-002899


Management--Study and teaching--History.--Europe
Technical assistance, American--History.--Europe

HD30.42.E8 / M57 1998
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