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Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong - Sixteenth edition. - Boston : Pearson, 2016 - xxiv, 731 pages ; 29 cm

Includes bibliographical references and index.

ISBN: 9781292092485

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K636 2015

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