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Retail marketing strategy : delivering shopper delight /

Berkhout, Constant.

Retail marketing strategy : delivering shopper delight / Constant Berkhout. - 1st Edition. - London ; Philadelphia, PA : Kogan Page, 2016. - xv, 277 pages : illustrations ; 23 cm

Includes bibliographical references and index.

ISBN: 9780749476915 (paperback)

Subjects--Topical Terms:
Retail trade.
Marketing.
Consumer behavior.

LC Class. No.: HF5429 / .B448 2016

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