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Marketing Research : Tools & Techniques /

Bradley, Nigel, 1958-

Marketing Research : Tools & Techniques / Nigel Bradley. - Oxford ; New York : Oxford University Press, c2007. - xxi, 531 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780199281961 (pbk.) 0199281963 (pbk.)

Subjects--Topical Terms:
Marketing research.
Marketing.
Onderzoeksmethoden.

LC Class. No.: HF5415.2 / .B655 2007

Dewey Class. No.: 658.83

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