AIGA Professional Practices in Graphic Design /
AIGA Professional Practices in Graphic Design /
Professional practices in graphic design
edited by Tad Crawford ; American Institute of Graphic Arts.
- New York : Allworth Press : Co-published with the American Institute of Graphic Arts, c1998.
- vii, 311 p. : ill. ; 25 cm.
Includes bibliographical references (p. 287-289) and index.
Information on the practices and standards that govern the graphic design field is presented in this text. In-depth coverage includes designer/client relationships, management issues, handling large projects, marketing and publicity, rights issues, ethical issues and environmental concerns.
1880559897
Commercial art--Management.--United States
Commercial art--Marketing.--United States
Graphic design (Typography)
NC1001.6 / .A44 1998
741.6/068
Includes bibliographical references (p. 287-289) and index.
Information on the practices and standards that govern the graphic design field is presented in this text. In-depth coverage includes designer/client relationships, management issues, handling large projects, marketing and publicity, rights issues, ethical issues and environmental concerns.
1880559897
Commercial art--Management.--United States
Commercial art--Marketing.--United States
Graphic design (Typography)
NC1001.6 / .A44 1998
741.6/068