Corporate Strategy /

Lynch, Richard L.

Corporate Strategy / Richard Lynch - London. : Pitman, c1997. - xxii, 826 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

Provides coverage of both the prescriptive and emergent schools of strategy from a European perspective. The text contains examples from both private and public sector companies. Lecturer guide and overhead projection masters are available.

0273607537 (pbk.)


Business planning.
Strategic planning.

HD30.28 / .L92 1997
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