Innovation and Entrepreneurship /

Bessant, J. R.

Innovation and Entrepreneurship / John Bessant, Joe Tidd. - Hoboken, N.J. ; Chichester : Wiley, c2007. - xii, 462 p. : ill. ; 24 cm.

Includes bibliographical references.

Preface. Acknowledgements. PART 1: PRINCIPLES. Chapter 1. The innovation imperative. Innovation - Everybody's Talking About It. Innovation Matters... but it isn't Easy! Managing Innovation. What Do We Know about Managing Innovation? Understanding the What. Creating the Conditions for Effective Innovation. What, Why and When - the Challenge of Innovation Strategy. Developing Personal Capabilities. Chapter Summary. Key Terms Defined. Further Reading and Resources. References. Discussion Questions. Team Exercises. Assignment and Case Study Questions. Chapter 2. Organizing innovation and entrepreneurship. Linking Creativity, Entrepreneurship and Innovation. Personality: Promoting Individual Creativity. Processes: Strategies and Stages of Creativity. Environment: Creating a Climate for Innovation. Developing Personal Capabilities. Chapter Summary. Key Terms Defined. Further Reading and Resources. References. Discussion Questions. Team Exercise: Brainstorming and Spider Diagrams. Assignment and Case Study Questions. Chapter 3. Networks and systems. No man is an Island. The Spaghetti Model of Innovation. Types of Innovation Networks. Networks at the Start-up. Networks on the Inside. Networks on the Outside. Networks into the Unknown. Learning Networks. Making Networks Happen - Networks by Design. Developing Personal Capabilities. Chapter Summary. Key Terms Defined. Further Reading and Resources. References. Discussion Questions. Team Exercises. Assignment and Case Study Questions. PART 2: CONTEXT. Chapter 4. Innovative manufacturing. Images of Manufacturing. From Craft to Agile. From Hands to High-Involvement. Harnessing the 'Hundred-headed Brain'. From Things to Knowledge. From Hand Tools to Intelligent Manufacturing. From Solo Act to Network. Developing Personal Capabilities. Chapter Summary.

Developed for courses at both undergraduate and postgraduate level, Innovation and Entrepreneurship is an accessible introductory text written primarily for students of business and management studies. The book is also suitable for engineering students studying courses in business and management. Contemporary issues in both innovation and entrepreneurship are used to engage and excite students, and lead them to the relevant theory, models and lessons. The authors have created a new text which includes: fully integrated contemporary themes in innovation, such as sustainability, social entrepreneurship and creating new ventures; a focus on the role of individual entrepreneurship and organizational innovation, in private and public services; and, contemporary cases from areas including new media, computer gaming, internet services, and public and social innovation cases.

9780470032695 (pbk.) 0470032693 (pbk.)

HD53 / .B476 2007

658.421
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