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Designing brand identity: an essential guide for the whole branding team /

Wheeler, Alina

Designing brand identity: an essential guide for the whole branding team / Alina Wheeler - 4th ed. - Hoboken,New Jersey : John Wiley , 2013. - 326p: ill. ; 28 cm.

ISBN: 9781118099209

Subjects--Topical Terms:
Brand name products.
Branding (Marketing).
Trademarks----Design.
Advertising----Brand name products.

LC Class. No.: HD69.B7 / .W44 2013

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Designing brand identity: an essential guide for the whole branding team /

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