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Consumer behavior : buying, having and being /

Solomon, Michael R.

Consumer behavior : buying, having and being / Michael R. Solomon - 11th ed. - Boston : Pearson , 2015 - 604 p ; 24cm

includes index.

ISBN: 9781292017419

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.32 / .S65 2015

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Consumer behavior : buying, having and being /

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