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Marketing: Concepts and Strategies/

Pride, William M.

Marketing: Concepts and Strategies/ William M. Pride, O. C. Ferrell - New York: Houghton Mifflin Company، 2000 - I-29: ؛ill. 28 cm

ISBN: 0395974844

Subjects--Topical Terms:
Marketing----Concepts
Marketing----Strategies

LC Class. No.: HF5415 / P658 2000

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