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Marketing research /

McDaniel, Carl

Marketing research / Carl McDaniel, Roger Gates - 11th ed. - Hobken: Wiley, 2018. - xvi,596 p.: ill. ; 28 cm>

Inculdes index.

ISBN: 9781119586494

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .M33 2018

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