Essentials of entrepreneurship and small business management /
Scarborough, Norman M.
Essentials of entrepreneurship and small business management / Norman M. Scarborough. - 7th ed. - Boston : Pearson, c2014. - xvi, 703 p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation.
9780273787129 (pbk.)
Small business--Management.
New business enterprises--Management.
Entrepreneurship.
HD62.7 / .S36 2014
Essentials of entrepreneurship and small business management / Norman M. Scarborough. - 7th ed. - Boston : Pearson, c2014. - xvi, 703 p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
The foundations of entrepreneurship -- Inside the entrepreneurial mind : from ideas to reality -- Designing a competitive business model and building a solid strategic -- Plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Building a powerful guerrilla marketing plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Sources of financing : equity and debt -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture teamandplanning for the next generation.
9780273787129 (pbk.)
Small business--Management.
New business enterprises--Management.
Entrepreneurship.
HD62.7 / .S36 2014