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Essentials of marketing : a marketing strategy planing approach /

Perreault, William D.

Essentials of marketing : a marketing strategy planing approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy - 12th ed. - New York : McGraw-Hill , 2010. - 691 p. : ill. ; 30 cm.

Includes idexes: p.649-691.

ISBN: 9780070172463

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .P49 2010

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