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Services marketing and management /

Gilmore, Audrey.

Services marketing and management / Audrey Gilmore. - London : Sage Publications, 2003. - 215 p. : ill.; 24 cm.

Includes bibliographical references and indexes.

ISBN: 9780761941576

Subjects--Topical Terms:
Service industries---- Management.
Service industries---- Marketing.

LC Class. No.: HD9980.5 / .G55 2003

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