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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler, Kevin Lane Keller. - 13th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - 816p : col. ill. ; 29 cm.

Includes bibliographical references and index.

ISBN: 9780136009986 0136009980 9780131357976 (pbk.) 0131357972 (pbk.)

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K687 2009

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