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Effective Marketing Management /

Singh. Y.P.

Effective Marketing Management / Y.P.Singh. - New Delhi. : Anmol Publications Pvt. Ltd, c2002. - viii, 274 p. : 23 cm.

Includes index.

ISBN: 8126112352

Subjects--Topical Terms:
Marketing managmenet.--Sales and Service Marketing.

LC Class. No.: HF5415.13 / .S569 2002

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