A Scientist's Tools for Business : Metaphors and Modes of Thought /

Sproull, Robert L.

A Scientist's Tools for Business : Metaphors and Modes of Thought / Robert L. Sproull. - Rochester, NY, USA : University of Rochester Press, 1997. - 202 p. : ill. ; 23 cm.

Includes index.

Providing a much-needed bridge between an understanding of simple but vital scientific principles and their application in a business atmosphere, this book illustrates and explains the connections between business matters and the tools and modes of thinking of the scientist. Drawing upon numerous 'real life' examples, insightful problem-solving techniques are analysed, discussed, and presented.

1878822845 (acidfree paper)


Management
Management science
Science

HD31 / .S63 1997

658
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