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Principles of Marketing /

Kotler, Philip

Principles of Marketing / Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik. - Eighteenth edition. - 728 pages : illistrations ; 24 cm

Includes bibliograpical reference and index.

ISBN: 9781292341132

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K636 2021

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