Basic MArketing Research /
Malhotra, Naresh K.
Basic MArketing Research / Naresh K. Malhotra - 4th ed. - Harlow: Pearson Educations Limited , c2014 - 670 p.: col. ill.; 28 cm.
9781292020488
Marketing research
HF5415.2 / .M36 2013
Basic MArketing Research / Naresh K. Malhotra - 4th ed. - Harlow: Pearson Educations Limited , c2014 - 670 p.: col. ill.; 28 cm.
9781292020488
Marketing research
HF5415.2 / .M36 2013