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Essentials of marketing /

Blythe, Jim.

Essentials of marketing / Jim Blythe. - 3rd ed. - New York : Financial Times Prentice Hall, 2004. - p. cm.

Includes index.

ISBN: 0273693581 (alk. paper)

LCCN: 2004-057631

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B485 2004

Dewey Class. No.: 658.8

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