The social media strategist : build a successful program from the inside out /
Barger, Christopher.
The social media strategist : build a successful program from the inside out / Christopher Barger. - New York : McGraw-Hill, 2012. - xxviii, 276 p. ; 24 cm.
Includes bibliographical references (p. 263-268) and index.
9780071768252 0071768254 9780071768559 0071768556
Social media--Economic aspects.
Online social networks--Economic aspects.
Public relations.
Customer Service.
HM851 / .B3665 2012
The social media strategist : build a successful program from the inside out / Christopher Barger. - New York : McGraw-Hill, 2012. - xxviii, 276 p. ; 24 cm.
Includes bibliographical references (p. 263-268) and index.
9780071768252 0071768254 9780071768559 0071768556
Social media--Economic aspects.
Online social networks--Economic aspects.
Public relations.
Customer Service.
HM851 / .B3665 2012