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Marketing research : tools & techniques /

Bradley, Nigel, 1958-

Marketing research : tools & techniques / Nigel Bradley. - 2nd ed. - Oxford ; New York : Oxford University Press, 2010. - xx, 527 p. : col. ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780199564347 (pbk.) 0199564345 (pbk.)

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .B655 2010

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