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Strategic Marketing Planning/

Gillgan, CoLin

Strategic Marketing Planning/ CoLin Gillgan, Richard M.S.Wilson - 2nd ed - Oxford: Butteerworth-Heinemann , 2009 - 552p: ill; 24cm

ISBN: 9781856176170

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / . G553 2009

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