Modern Business Administration /
Appleby, Robert C.
Modern Business Administration / Robert C. Appleby - 6th ed - London : Pitman, 1994 - xii, 500 p. : ill. ; 25 cm
Bibliography: p. 481
PART 1 MANAGEMENT PRINCIPLES 1. Nature of Management 2. Business and its External Environment 3. Corporate Strategy and Planning 4. Organizing 5. Directing 6. Controlling PART 2 MANAGEMENT IN ACTION 7. Marketing and Sales Management 8. Production 9. Human Resource Management 10. Administrative Management
The sixth edition of this popular introductory text on business administration and management has been fully updated to incorporate the latest issues. In maintaining the successful formula of the fifth edition, it is still the best British text on the market and remains on the recommended reading lists for many courses. User-friendly in its approach, this text covers a wide range of issues including small business, ethics, total quality management and women in management.
0273602829
Industrial management
HF5500 / .A67 1994
Modern Business Administration / Robert C. Appleby - 6th ed - London : Pitman, 1994 - xii, 500 p. : ill. ; 25 cm
Bibliography: p. 481
PART 1 MANAGEMENT PRINCIPLES 1. Nature of Management 2. Business and its External Environment 3. Corporate Strategy and Planning 4. Organizing 5. Directing 6. Controlling PART 2 MANAGEMENT IN ACTION 7. Marketing and Sales Management 8. Production 9. Human Resource Management 10. Administrative Management
The sixth edition of this popular introductory text on business administration and management has been fully updated to incorporate the latest issues. In maintaining the successful formula of the fifth edition, it is still the best British text on the market and remains on the recommended reading lists for many courses. User-friendly in its approach, this text covers a wide range of issues including small business, ethics, total quality management and women in management.
0273602829
Industrial management
HF5500 / .A67 1994