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Marketing Research: Concepts and Cases

Cooper, Donald R

Marketing Research: Concepts and Cases Donald R. Cooper,Pamela S.Schindler - New Delhi: Tata McGraw-Hill, 2006 - 771: ill; 24cm

ISBN: 9780070600911

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .B7785 2006

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