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Service Marketing Management:

Mudie, Peter

Service Marketing Management: Peter Mudie and Angela Pirrie - 3d, ed - London : Routledge , 2006 - xii,267p : ill; 24cm

ISBN: 9780750666749

Subjects--Topical Terms:
-- service industries----Management----service industries marketing

LC Class. No.: HD9980.5.M83 2006

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