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Behavioral finance : psychology, decision- making, and markets /

Ackert, Lucy F.

Behavioral finance : psychology, decision- making, and markets / Lucy F. Ackert, Richard Deaves. - Australia: South Western Cengage learning , 2010 - xxxii, 392 p. : ill ; 24 cm.

Includes index .

ISBN: 9780538752862

Subjects--Topical Terms:
Investments----Psychological aspects.
Investments----Decision making.

LC Class. No.: HG4515.15 / .A25 2010

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