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Marketing management.

Kotler, Philip.

Marketing management. - 14th ed., Global ed. / Philip Kotler, Kevin Lane Keller. - Boston, Mass. ; London : Pearson, c2012. - 131 p. : ill. ; 28 cm.

Previous ed.: 2009. Formerly CIP.

Includes bibliographical references and index.

ISBN: 9780273753360 0273753363

Subjects--Topical Terms:
Marketing.
Marketing--Management.

LC Class. No.: HF5415 / .K68 2012

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