Global marketing : a decision-oriented approach /
Hollensen, Svend.
Global marketing : a decision-oriented approach / Svend Hollensen. - 5th ed. - Harlow, England ; New York : Financial Times Prentice Hall, 2011. - xliii, 756 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
9780273726227 (pbk.)
2010-009888
Export marketing.
Export marketing--Case studies.
HF1416 / .H65 2011
Global marketing : a decision-oriented approach / Svend Hollensen. - 5th ed. - Harlow, England ; New York : Financial Times Prentice Hall, 2011. - xliii, 756 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
9780273726227 (pbk.)
2010-009888
Export marketing.
Export marketing--Case studies.
HF1416 / .H65 2011