Understanding Business /
Nickels, William G.
Understanding Business / William G. Nickels, James M. McHugh, Susan M. McHugh. - 4th ed. - Chicago : Irwin, c1996. - 1 v. (various pagings) : ill. (some col.), col. map ; 29 cm.
Includes bibliographical references and indexes.
Beginning with an introduction to the relationships and principles governing management, this text moves on to examine the cross-functional teams in marketing. Miniprojects are included to help students prepare for effective discussion of particular topics.
0256140545
95-022442
Industrial management.
Business.
Business--Vocational guidance.
HD31 / .N4897 1996
650
Understanding Business / William G. Nickels, James M. McHugh, Susan M. McHugh. - 4th ed. - Chicago : Irwin, c1996. - 1 v. (various pagings) : ill. (some col.), col. map ; 29 cm.
Includes bibliographical references and indexes.
Beginning with an introduction to the relationships and principles governing management, this text moves on to examine the cross-functional teams in marketing. Miniprojects are included to help students prepare for effective discussion of particular topics.
0256140545
95-022442
Industrial management.
Business.
Business--Vocational guidance.
HD31 / .N4897 1996
650